With intentions to expand its premises, Hugo Boss will launch a new SS24 collection. The curated collection will offer a mix of men’s and women’s lifestyle fashion and several horse accessory items.
Due September 15, the equestrian collection is designed and distributed by Bold Equestrian Ltd, its Switzerland-based licensing partner.
Hugo Boss, the leading German fashion brand, is well known for its cuts and fits. Whether it’s the premium quality of a Hugo Boss watch or the tensile strength of its polo shirt, the brand has always lived up to consumers’ expectations.
With a strong strategic portfolio, the company integrates two strong brands – Hugo and Boss. Likewise, with a promise of functionality, fit, and quality, Hugo Boss has planned to step into the Equestrian Market.
Moreover, the first Boss Equestrian collection will feature apparel in its signature black, white, and camel colours. An exclusive range of horse accessories also complement the entire mix of lifestyle fashion.
From a marketing perspective, the company is making fundamental efforts. To upscale the campaign, the brand will feature selected Olympic athletes and equestrian influencers as brand ambassadors.
Daniel Grieder, the CEO of Hugo Boss, refers to this category expansion as a strategic move to acquire a premium position in the marketplace. “The new Boss Equestrian licence strengthens our sports offering while increasing the brand’s visibility and relevance for female customers and male equestrian fans alike,“ said Grieder.
Products from the SS24 collection will be available on Boss online and in physical stores from September 15 onwards.