The Email on Acid team wants to send a “Happy Anniversary“ shoutout to Women of Email! Today marks five years since the professional network launched.
Women of Email’s mission is to promote success and leadership among women working in email marketing. The association strives to create positive change and spark professional growth as women build their digital marketing careers.
Over the past five years, it has helped many women discover new opportunities, mentors, and friendships. And these ladies are just getting started!
We recently reached out to Jen Capstraw, a Women of Email cofounder, to get some career advice for email marketers. Jen offered some specific words of inspiration for women and reflected on the last five years. We’ve published her comments here to mark Women of Email’s fifth anniversary.
Email on Acid asked Jen about the kinds of challenges females can expect to face and how the Women of Email network is breaking down barriers and taking on those issues.
“Everyone’s experience is different. While some are
derailed by the injustice of bias and discrimination, others are far more
fortunate. Our individual levels of privilege and emotional intelligence can
factor into career challenges. Those with mental and emotional health
issues—often undiagnosed—can find their symptoms exacerbated by their work
circumstances, making difficult situations even tougher.
A woman’s career can be a joyful journey. Or a series of
Most of us will fall somewhere in the middle. Many, many
studies show that most women face added professional hurdles compared to men.
Before the 2016 founding of Women of Email, it was
uncommon to see gender parity among speakers at industry conferences. Access to
premium industry events was limited to the privileged. There was little to no
visibility on competitive industry compensation rates. And many women felt
uncomfortable, silenced, or even attacked in certain online communities.
We’re proud we’ve made significant advances on all of
these fronts. What we hear most often from our members is that the greatest
benefit of WoE is community: The knowledge-sharing and networking, the
encouragement and support, and the building of genuine friendships.
And because our member benefits are free to anyone in the industry who identifies as female, non-binary or genderqueer, the IRS recently reclassified us as a public charity. This status will supercharge our fundraising capabilities so that we can make an even bigger impact on the industry and our members’ careers.”
If you’re interested in becoming a member of Women of Email, you can sign up on the website. If this is a cause you believe in – consider supporting Women of Email. You can also use the website to post email marketing jobs if there’s a position you need to fill.
Check out our blog post about the ladies behind Women of Email to get even more advice and insights.
Author: The Email on Acid Team
The Email on Acid content team is made up of digital marketers, content creators, and straight-up email geeks.
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Author: The Email on Acid Team