Thursday, September 21, 2023

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Magnum Pours Mozart’s Creativity in a Music Video

Linus Klumpner, Director of the Mozart Museums in Salzburg, concludes: “The video remix developed for the current Magnum campaign is a creative example of how Mozart can be reinterpreted in the 21st century. ‘MOZART by MAGNUM’ joins a series of exciting collaborations between the brand and contemporary artists. I am delighted that the video can now be shown to visitors from all over the world as part of a special exhibition in Mozart’s Birthplace.”

The campaign runs across OOH in Salzburg, print, online, and social media. Mozart’s fans can experience the “MOZART by MAGNUM” exhibition by visiting the house where the maestro was born, delighting themselves with more information about the composer’s passion for music and love for ice cream. Also, made exclusively for this exhibition are a series of posters that users can download and use as wallpapers for their mobiles.

But first, are you ready to embark on a mesmerizing journey with Mozart as your guide? Then click play on the video below…


Client: Magnum

Global Vice President Ice Cream, Unilever: Julien Barraux

Global Brand Director, Magnum: Ben Curtis

Category Director, Refreshment DACH: Wolfgang Fritz

Assistant Brand Manager, Magnum DACH: Britta Seiffert


Agency: LOLA MullenLowe

Executive Creative Director: Tomás Ostiglia

Managing Director: Tom Elliston

Creative Directors: Kevin Cabuli, Jorge Zacher

Art Director: Diego Vieira, Yan Graller

Copywriter: German Rivera

Global Account Director: Oscar Fernandez-Baca, Flora Bell

Account Supervisor: Cristina Panea

Head of Production: Felipe Calviño

Producer: Jorge Saade, Diego Baltazar

Production Company: Proppa (Propaganda Producciones)

Executive Producer: Pablo Martinez

Director: Martin Werner & Ralph Karam



Production Company: Final Frontier

Animation Studio: LeCube



Symphony n25 in Gm K.183 Wolfgang Amadeus Mozart


Arrangements and production: Pietranera-Sancho in HeyFolks Studio

Recorded with Malaga’s symphonic orchestra in Auditorio Centro Cultural MVA

Orquestra Director: Juan Pietranera

Mix: Felipe Guevara in Closed Studios



PR Agency, Austria: BuzzDriver – Jockel Weichert & Barbara Fuchs-Puchner

PR Agency, Germany: COR Berlin Kommunikation GmbH – Kristina Meie & Alexander Frohn


Event & Exhibition installation (Salzburg):

Event Agency: Since Today – Alexander Klima


International Mozarteum Foundation (Salzburg):

Rainer Heneis (CEO), Linus Klumpner (Director Mozart-Museums)

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