Wondering what’s the best way to host your landing page?
Today we are going to discuss the pros and cons of the three most popular landing page hosting options and share our recommendations.
#1 Host the Landing Page Yourself
You can always host the landing page yourself.
This can be super affordable depending on the hosting provider that you choose but it’s also the most complicated approach to landing page hosting because it requires some technical knowledge.
However, if you have the web development skills to build your landing pages from scratch, enjoy tinkering with code, and value having control over various technical aspects of your business, then this might be an option worth considering.
That being said, handling everything yourself can be extremely time-consuming, so you need to ask yourself whether it’s worth it.
Even technical people tend to use landing page builders or all-in-one marketing platforms because it’s much more convenient.
#2 Use a Landing Page Builder
Landing page builders are apps that have these two key features at their core:
- A visual landing page editor.
- A gallery of landing page templates.
They typically also have other features related to lead generation that vary from app to app. Popular landing page builders include Leadpages, Lander, and Carrd.
Apps like that tend to be more affordable than all-in-one marketing platforms which makes them a great option if you don’t yet have a product or service to sell but want to start building your email list.
Landing page builders can also work well for entrepreneurs that have several product or service ideas that they want to test out.
They allow you to quickly whip up landing pages that you can then start driving traffic to with paid ads to see whether your idea resonates with your target audience.
However, these apps have limited functionality compared to all-in-one platforms, which means that they won’t give you everything you need to build an online business or even just an email list.
Most notably, they tend to lack email marketing functionality, so you will have to pay for a separate email marketing solution.
Something to consider here is that it’s best to get all the functionality that you need from as few apps as possible. Why?
Because the more apps you stitch together to run your business, the more likely it is that something will break down somewhere.
While all-in-one platforms are not immune to various technical problems and can also break, they tend to be more stable because there are fewer moving parts when you are dealing with a single app as opposed to several.
Overall, we would say that if you are just starting out and have an extremely limited budget, then it probably makes sense to go with a bare-bones landing page builder + an affordable email marketing app.
But once you become more established you might want to move your business to an all-in-one platform.
Our Recommendation: Carrd
Carrd is a website builder that allows you to build one-page websites.
It has an extremely limited functionality but if all you want is an easy, quick, and affordable way to build landing pages, this app is great for that.
Here are some of its most notable features:
One-Page Websites
Carrd’s visual editor allows you to build one-page websites.
You can either create your own design or customize a template.
Templates
Carrd has a template library with a variety of one-page website templates that are divided into five categories:
- Profile. These are personal “About Me” pages.
- Landing. These are generic landing pages that can be used to either generate leads or sell products and services.
- Form. These are lead generation landing pages designed specifically for collecting email addresses.
- Portfolio. These are portfolio pages designed to showcase your work to potential clients.
- Sectioned. These are one-page websites that simulate multiple pages using section breaks.
The templates come in different styles but they all look aesthetically pleasing.
Payments
While Carrd doesn’t have a full-fledged e-commerce functionality, it does offer integrations with PayPal, Stripe, and Gumroad.
This means that you can sell products and services on your Carrd landing pages.
Carrd Pricing
Carrd has a free version that offers the basic functionality of the app and some templates that include the company’s branding.
There’s also a Pro version that offers advanced functionality, more templates, and higher usage limits.
It has three pricing plans:
- Pro Lite at $9/year is limited to 3 websites and includes pro and custom templates, video uploads, and more.
- Pro Standard at $19/year that is limited to 10 websites and includes forms, widgets, embeds, and more.
- Pro Plus at $49/year is limited to 25 websites and includes advanced settings, redirects, password protection, and more.
There’s also a 7-day free trial.
Here’s a full pricing breakdown:
#3 Use an All-in-One Marketing Platform
All-in-one marketing platforms are apps that offer a broad range of features related to building an online business.
It’s probably safe to say that most of them provide a landing page builder, a funnel builder, and an email marketing functionality.
There’s also usually some sort of e-commerce functionality, though in some cases it’s limited to selling digital products.
Beyond that, features vary from platform to platform, so you might find everything from SMS marketing to AI-generated content.
This is the most expensive of the three landing page hosting options listed in this article but it might allow you to get the functionality you need from a single platform.
Our Recommendation: ClickFunnels 2.0
Needless to say, we are biased here…
But we believe that ClickFunnels 2.0 is the best all-in-one marketing platform out there!
Our software provides everything you need to grow your online business faster than you ever thought possible.
Here are some of its most noteworthy features:
High-Converting Templates
Here at ClickFunnels, we don’t think about landing pages in isolation, we think about them in the context of the entire sales funnel.
That’s why we don’t just give you landing page templates and leave it at that – we give you complete sales funnel templates for pretty much every use case imaginable.
Whatever it is that you sell:
- Services.
- Software.
- Memberships.
- Info products.
- Physical products.
…we have a template that has been proven to work for businesses just like yours!
Page Builder
You don’t need any web design or web development skills to create high-converting landing pages with ClickFunnels 2.0.
Simply pick a landing page template from our template library and customize it according to your needs using our visual page builder.
It’s that easy!
Sophisticated Funnel Flows
ClickFunnels 2.0 allows you to create sophisticated funnel flows with behavioral triggers.
That way, you can send individuals that enter your sales funnel down different paths based on the actions that they take.
This functionality can be especially helpful for businesses that serve several distinct customer segments. Why?
Because it allows you to tailor your sales messaging to each segment without having to create a bunch of separate sales funnels!
CRM Funnels
Not all products and services can be sold via completely automated sales funnels.
You might need to personally reach out to potential customers, schedule discovery calls, and then close sales on those calls.
In that case, staying organized is extremely important, which is why you need to have a solid customer relationship management (CRM) system in place.
ClickFunnels 2.0 has a customer relationship management functionality that allows you to easily keep track of everything that is happening in your sales pipeline.
So why pay for a separate CRM solution when our software has everything you need to stay on top of things?
Team Collaboration
ClickFunnels 2.0 has an excellent team collaboration functionality.
One notable feature is user permissions – you can give and restrict access to specific functionalities of our software depending on each person’s role.
This allows you to protect sensitive business information and guard against human error while still giving everyone the tools they need to do their best work.
Another notable feature is simultaneous editing. You know how in Google Docs, several people can edit the same document at the same time?
Well, with ClickFunnels 2.0, you can do that with the pages in your sales funnel!
Fastest Load Speed
Did you know that page loading speed is extremely important?
Typically, the faster the page loads, the better it converts. This means that you can’t afford to have slow-loading pages in your sales funnel.
That’s why we designed ClickFunnels 2.0 with page loading speed in mind – pages built with it load blazingly fast!
And this isn’t just some marketing babble with no data to back it up. We actually tested our software against our major competitors. What were the results?
See for yourself:
Email Broadcasts and Workflows
ClickFunnels 2.0 includes a powerful email marketing functionality that you can use to:
- Send broadcast emails.
- Set up automated email sequences.
- Create email workflows with behavioral triggers.
So why pay for a separate email marketing solution when our software has everything you need to start, grow, and monetize your email list?
Membership Site
ClickFunnels 2.0 has a membership site functionality you can use to create an exclusive online community.
Membership sites can be a great way to generate recurring revenue!
Customer Center
ClickFunnels 2.0 allows you to create a customer center where customers can find all their paid content in one place.
Universal Elements
Want to change a specific page element on all pages in your sales funnel?
With ClickFunnels 2.0, there’s no need to go and edit each page manually – you can simply set that element as “universal” and it will be automatically updated across your entire sales funnel!
Ecommerce
ClickFunnels 2.0 includes an e-commerce functionality that has everything you need to launch an online store.
Simply pick a store template, add products to your catalog, and create a cart funnel for the one that you think will be the most popular. Now you are ready to start selling!
Cart Funnels
A cart funnel is an e-commerce sales funnel designed to convert new visitors into paying customers – typically by promoting your most popular product.
Creating a cart funnel and then driving traffic to it is the best way to grow your online store!
Course Builder
ClickFunnels 2.0 has everything you need to create and sell online courses.
Simply pick a course template, design the curriculum, and add the content.
Now you are ready to start selling your course with our proven, high-converting sales funnel templates!
Blog Builder
ClickFunnels 2.0 includes a blogging functionality that you can use to write articles, edit them, and publish them on your website.
Moreover, you can set each article as either “Public” (accessible to everyone) or “Members Only” (accessible to registered users).
This gives you an opportunity to monetize your blog by offering premium content to your readers.
Real-Time Analytics
ClickFunnels 2.0 comes equipped with an analytics dashboard that shows all of the most important online business metrics in real-time.
Pricing
ClickFunnels 2.0 has three pricing plans:
- Basic plan at $147/month. It includes the basic functionality of the software and is limited to 1 website, 1 domain, and 20 funnels.
- Pro plan at $197/month. It includes additional functionality such as an affiliate program, Liquid Theme editor, API access, and more.
It’s also limited to one website but you can have 3 domains and create 100 funnels.
- Funnel Hacker plan at $297/month. It includes advanced analytics and is limited to 3 websites and 9 domain names.
However, with this plan, you can create unlimited funnels.
You can get a substantial discount if you choose to pay annually.
There’s also a free 14-day trial.
Here’s a full-pricing breakdown:
Build Landing Pages That CONVERT With ClickFunnels 2.0!
ClickFunnels 2.0 has everything you need to create landing pages that convert:
- Proven landing page templates.
- Visual editor that you can use to customize those templates.
- A/B testing functionality that you can use to optimize your landing pages.
What’s best is that we have a free trial which means that you can check out our software without any risk!
