Thursday, September 21, 2023

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Artificial Intelligence Will Dramatically Impact Facebook And Instagram. Here’s How

Artificial intelligence is invading every aspect of our lives.

For those looking to get a new job, AI can help you prepare for an interview. In our cars, AI bots like Siri have made it far easier to get directions and text using our voice. Soon, they will drive the car for us. I’m strongly against having AI bots write articles while also amazed at how efficient they can be, especially when it comes to writing social media posts that sound like a human was behind the words.

In a recent chat at Meta headquarters, Mark Zuckerberg echoed the sentiments of many tech experts that AI could make a fundamental impact this decade. And, to the surprise of no one in attendance I’m sure, he announced that Meta has some ingenious plans for AI.

“In the last year, we’ve seen some really incredible breakthroughs — qualitative breakthroughs — on generative AI and that gives us the opportunity to now go take that technology, push it forward, and build it into every single one of our products,” Zuckerberg said at the meeting, according to CNBC. “We’re going to play an important and unique role in the industry in bringing these capabilities to billions of people in new ways that other people aren’t going to do.”

One that caught my attention is that we might be able to alter our social media posts using AI. I imagined how this might work, although Zuckerberg didn’t share any specifics so I’m theorizing here. Let’s say you snap a photo and post it on your Instagram feed. Later, you might use a built-in AI feature that’s part of the app, asking for modifications. Using a text interface, you might ask Instagram to make the photo brighter or even add a brighter smile to your face.

On Facebook, you might do a broader text prompt like — add a bright, sunny sky to the background of all my vacation photos. I could see an AI helping us organize our social media posts as well. We might ask the bot to look for any negative comments and delete them, or to scan our feed for any inaccuracies and clean them up for us.

If we can speak to a chatbot, we might ask it to do a series of posts or automate scheduling in some way. For me, as a book author, I might feed my entire book into the interface, then ask the AI bot to do a long series of quotes that summarize each chapter, include a few excerpts, automatically find similar books to suggest, generate graphics for me to illustrate my points, or even find other followers who might share my interests in productivity. Meanwhile, I’d lounge on a chair on my deck.

The cool thing about these features is that I expect them to be built-in to the apps and easily accessible. Instead of using a filter to make a photo look better, we might ask the app to always make our photos look a certain way. With video, we might ask the AI bot to add a song to the background, include some filler stock footage, or improve the video in some other way.

I’m excited about this possibility, because the one thing about social media that annoys me right now is the repetition. It’s time consuming and a bit boring.

Give me something brand new, and I might decide to use the apps longer and even refocus my efforts on trying to improve my follower counts.

While all we have right now is a few hints from a corporate meeting, it does seem like AI could help social media move beyond its current state of dullness.

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