Wednesday, October 4, 2023

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Artificial Intelligence Will Dramatically Impact Facebook And Instagram. Here’s How

Artificial intelligence has invaded every area of life.

AI is a great tool for those who are looking for a job. It can prepare you to succeed in an interview. Siri, an AI bot in cars that uses voice recognition to give directions and send texts has made this process much easier. They will soon drive our cars for us. I’m strongly against having AI bots write articles while also amazed at how efficient they can be, especially when it comes to writing social media posts that sound like a human was behind the words.

Mark Zuckerberg, in a chat held at Meta’s headquarters recently, echoed many other tech experts who believe that AI will have a major impact on the world this decade. And, to the surprise of no one in attendance I’m sure, he announced that Meta has some ingenious plans for AI.

“In the last year, we’ve seen some really incredible breakthroughs — qualitative breakthroughs — on generative AI and that gives us the opportunity to now go take that technology, push it forward, and build it into every single one of our products,” Zuckerberg said at the meeting, according to CNBC. “We’re going to play an important and unique role in the industry in bringing these capabilities to billions of people in new ways that other people aren’t going to do.”

I was intrigued by the idea that AI could be used to modify our posts on social media. I imagined how this might work, although Zuckerberg didn’t share any specifics so I’m theorizing here. Let’s say you snap a photo and post it on your Instagram feed. Later, you might use a built-in AI feature that’s part of the app, asking for modifications. Text-based commands allow you to ask Instagram to add brightness to the image or to increase your smile.

On Facebook, you might do a broader text prompt like — add a bright, sunny sky to the background of all my vacation photos. An AI could also help us to organize our posts on social media. The bot could be asked to delete any unfavorable comments or scan the feed to find any errors.

We can ask a chatbot to automate a schedule or do several posts if we speak with it. As a book writer, I could feed the entire book to the AI bot, and then have it do long quotes summarizing each chapter. It would also include some excerpts. The AI bot might even suggest similar books, create graphics to help me illustrate my point, or find followers that share my productivity interests. Meanwhile, I’d lounge on a chair on my deck.

It’s cool that these features will be easily available and built into the apps. Instead of adding a filter, you could tell the app that it should always look certain ways. In video editing, you can ask an AI bot to include a background song, add some stock footage or otherwise improve your video.

I’m excited about this possibility, because the one thing about social media that annoys me right now is the repetition. It’s time consuming and a bit boring.

You might even get me to spend more time on apps and refocus all my effort to try to grow my followers.

AI, while we only have a few clues from an internal meeting at the moment, could be a way to make social media more interesting.

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